About DOTFLOOR — Premium Flooring, Factory-Direct Prices
Who We Are
DOTFLOOR is a U.S.-based flooring brand on a mission to make premium floors accessible to every American home. As a direct-to-consumer brand backed by a U.S. publicly traded company, we combine factory-direct pricing with the quality and reliability you deserve.
With two warehouses — Elk Grove, CA and Fort Lawn, SC — we ship fast coast to coast. No middlemen, no markups — just beautiful floors delivered straight to your door.
What Makes DOTFLOOR Different
Factory-Direct Savings
By selling directly to you, we eliminate the middleman markups that traditional flooring stores charge. You get premium quality at honest prices — typically 30-50% less than comparable products at big-box retailers.
Innovative Technology
Our products feature advanced manufacturing technology including SPC rigid cores, EIR (Embossed-in-Register) textures that look and feel like real wood, and commercial-grade wear layers that stand up to busy households.
Complete Home Solutions
Unlike most flooring brands, DOTFLOOR offers a full range of interior surface solutions — from SPC vinyl planks and hybrid wood flooring to peel & stick tiles and acoustic wall panels. One brand for your entire home.
100% Waterproof
Every DOTFLOOR product is engineered to handle moisture with confidence. Kitchen spills, bathroom humidity, basement dampness — our floors are built for real life.
Our Product Lines
- Empire 402 — Our bestselling SPC vinyl plank with 12mil wear layer. Perfect balance of quality and value.
- New Parliament 605 — Premium SPC with 22mil commercial-grade wear layer. Built to last a lifetime.
- New Parliament 810 — Ultra-premium with 30mil wear layer and enhanced rigid core. The best we make.
- SuperOak — 12mm hybrid wood planks with real wood feel and waterproof SPC core.
- Peel & Stick — Easy self-adhesive tiles for quick room makeovers. No tools needed.
- Acoustic Wall Panels — Sound-absorbing wood panels that add warmth and style to any wall.
Why Customers Choose DOTFLOOR
- Free shipping on qualifying orders
- Free flooring samples — try before you buy
- Easy click-lock DIY installation
- Residential warranty on all products
- Responsive U.S.-based customer support
- Two warehouses (CA & SC) for fast nationwide delivery
Our Commitment
We believe everyone deserves a home they love. That means offering floors that look stunning, perform flawlessly, and fit your budget. From your first sample to the last plank installed, we're here to help make your flooring project a success.
Have questions? Our team is ready to help. Contact us or order your free samples today.
We believe beautiful floors should be accessible, sustainable, and built to last a lifetime.
Dotfloor was founded with a simple vision: to bring cutting-edge 3D printing technology to the flooring industry. By combining advanced manufacturing with eco-friendly materials, we create vinyl plank, SPC, and engineered hardwood flooring that captures the authentic beauty of natural wood and stone — without the environmental cost. Every plank we produce is waterproof, durable, and designed for effortless installation, so you can transform your home with confidence.
3D Printing Flooring Innovation
Our proprietary 3D printing technology reproduces the intricate grain patterns, knots, and textures of real hardwood and natural stone with stunning accuracy. Unlike traditional printing methods, our process creates multi-dimensional surface detail that you can see and feel — delivering an authentic look at a fraction of the cost and environmental impact.
Waterproof
Our SPC rigid core technology is 100% waterproof, making Dotfloor perfect for kitchens, bathrooms, basements, and any room in your home.
Easy Installation
Our patented click-lock system lets you install your new floor without glue, nails, or professional help. Simply click the planks together and enjoy.
Eco-Certified
Dotfloor products are FloorScore and GreenGuard Gold certified, meeting the strictest indoor air quality standards for your family's health and safety.
Built to Last
Engineered with a dense SPC core and premium wear layer, our floors resist scratches, dents, and daily wear — backed by industry-leading warranties.
“We installed Dotfloor in our entire first floor and the difference is incredible. The wood grain texture looks and feels so real that guests always think it is genuine hardwood. Installation took us just one weekend — no professional needed.”
Flooring that transforms your living space
From the warm tones of our Empire and Standard oak collections to the sleek modern lines of our stone-look series, every Dotfloor product is crafted to elevate your home. Our premium wear layer protects against scratches and stains, while the rigid SPC core provides stability and comfort underfoot. Available on dotfloor.com, Home Depot, and Amazon.
Meet Our Team
Lin Li
Founder/CEO
Design Team
Product Design
Quality Team
Quality Assurance
Support Team
Customer Service
Discover more in our FAQ
How long does it take to process an order?
How long does it take to process an order?
Orders typically ship within 1-3 business days. Free shipping is available on most orders. Delivery usually takes 5-7 business days depending on your location.
Do you ship internationally?
Do you ship internationally?
Currently, Dotfloor ships within the United States from our warehouses in South Carolina and California, ensuring fast delivery nationwide. We do not offer international shipping at this time, but we are working on expanding our reach.
What is your return policy?
What is your return policy?
We accept returns within 30 days of delivery for unopened and undamaged boxes of flooring. Since flooring is a custom-measured purchase, we recommend ordering 10% extra for cuts and waste. Please contact our support team to initiate a return and receive a prepaid shipping label.
How do I calculate how much flooring I need?
How do I calculate how much flooring I need?
Measure your room's length and width in feet, then multiply them to get the total square footage. We recommend adding 10% extra to account for cuts, waste, and future repairs. Each product page shows the square footage per box, so simply divide your total area by the coverage per box to determine how many boxes to order.